About

Founded in 2012, Back Bar Project is the exclusive U.S. importer of a collection of premium spirits brands that meet the U.S. and global spirits industry's demand for more specialized, high quality ingredients.

Our team is comprised of leading spirits industry professionals from around the country, dedicated to providing world-class spirits to the U.S. market.

Back Bar Project Team Member Matt Milner

Matt Milner

President & Co-Founder Seattle

Matt provides financial and strategic oversight, along with the maintenance of supplier relationships and coordination of nationwide logistics. Matt learned the ropes growing up in a family that imported South African food and wine.

Contact

Matt Milner

President & Co-Founder

Seattle

Back Bar Project Team Member Andrew Johnson

Andrew Johnson

VP - Mexican Spirits & Co-Founder Seattle

Andrew joined BBP after nearly 20 years working in technology. Now he combines his business acumen with his passion for all things fermented and distilled, managing our Mexican spirits portfolio and providing operational support.

Contact

Andrew Johnson

VP - Mexican Spirits & Co-Founder

Seattle

Back Bar Project Team Member Kaj Hackinen

Kaj Hackinen

VP - Marketing & Co-Founder Brooklyn

After leaving the law to help found BBP, Kaj moved from Seattle to New York to manage east coast operations in 2013. He currently oversees the direction of BBP's national marketing department.

Contact

Kaj Hackinen

VP - Marketing & Co-Founder

Brooklyn

Back Bar Project Team Member David Muñoz

David Paul Muñoz

VP - Sales & Partner Los Angeles

His experience working for Coca-Cola, Infinium Spirits, and Brown Forman, makes David a perfect partner and national sales director. He is instrumental in growing our distribution network across the U.S.

Contact

David Paul Muñoz

VP - Sales & Partner

Los Angeles

Back Bar Project Team Member Matt Riley

Matt Riley

Director of Commercial Operations Seattle

Matt builds systems and processes to help streamline order forecasting and manage the importation and shipping network. Prior to joining Back Bar Project, he managed a large craft spirits portfolio at a major distributor.

Contact

Matt Riley

Director of Commercial Operations

Seattle

Back Bar Project Team Member Lauren Sanchez

Lauren Sanchez

Business Development Manager Los Angeles

A native of Florida, Lauren joined BBP as a business manager for the southeast U.S., but successfully transitioned into her current role, managing key distributor relationships across the U.S. She's always on the move... catch her if you can!

Contact

Lauren Sanchez

Business Development Manager

Los Angeles

Back Bar Project Team Member Annie Borgerding

Annie Borgerding

Marketing Manager Brooklyn

Annie is passionate and knowledgeable about food, beverage, travel & lifestyle brands. As Marketing Manager, she is equipped with a diversified skill set including media relations, writing, event planning, and production, client management, strategic planning, business development, and budget management.

Contact

Annie Borgerding

Marketing Manager

Brooklyn

Back Bar Project Team Member H.E. Greer

H.E. Greer

Regional Manager - Southwest Los Angeles

H.E. manages sales and the Young's Market distributor relationship for the states of California, Arizona, and Hawaii. His "people management prowess" was finely tuned from a career in musical theatre before he retired to work many different facets of the liquor industry.

Contact

H.E. Greer

Regional Manager - Southwest

Los Angeles

Back Bar Project Team Member Eric Mersch

Eric Mersch

Regional Manager - Midwest Chicago

Starting in the industry as a bartender and later evolving into a Craft Spirits Development Manager for Wirtz Beverage Illinois, Eric always had a passion for quality spirits. He currently manages BBP's business with multiple large distributor relationships as our Regional Manager for the Midwest.

Contact

Eric Mersch

Regional Manager - Midwest

Chicago

Back Bar Project Team Member Michele Willard

Michele Willard

Regional Manager - Southeast Miami

After years in Finance, Michele was lured away by her love of craft cocktails, genuine hospitality, and all things agave. After becoming a leader in the San Diego cocktail community, Michele made a cross-country move to Miami to manage BBP's business in the Southeast U.S. markets.

Contact

Michele Willard

Regional Manager - Southeast

Miami

Back Bar Project Team Member Bob Wagner

Bob Wagner

Regional Manager - New England/Mid-Atlantic
DC, DE, MA, MD, ME, NH, RI, VA, VTWashington D.C.

Bob has spent over 20 years in the hospitality industry, working every position from busboy to Food and Beverage Director. As a founding member of the Tampa Bay Chapter USBG and later the Secretary of the NYC Chapter, Bob has become a well-known industry veteran. He joined Back Bar Project in 2018 as our New England and Mid-Atlantic Regional Manager.

Contact

Bob Wagner

Regional Manager - New England/Mid-Atlantic
DC, DE, MA, MD, ME, NH, RI, VA, VT

Washington D.C.

Back Bar Project Team Member Amanda De La Nuez

Amanda De La Nuez

Regional Manager - Tri-State
NY - NJ - CT - PABrooklyn

With more than 10 years of professional experience in the hospitality industry in NYC, along with starting her own digital marketing company, Amanda manages BBP's brands and distributor relationship in the New York tri-state area and Pennsylvania.

Contact

Amanda De La Nuez

Regional Manager - Tri-State
NY - NJ - CT - PA

Brooklyn

Back Bar Project Team Member Daniel G. McClary

Daniel G. McClary

Market Manager - L.A. Metro & Central Coast Los Angeles

Dan McClary started in the culinary field only to quickly fall in love with all things hospitality. He opened and operated over 15 craft bars over the last 16 years. He joins the Back Bar Project team in 2018 as our Market Manager in Los Angeles.

Contact

Daniel G. McClary

Market Manager - L.A. Metro & Central Coast

Los Angeles

We Would Love to Hear From You.